AI at Croner
Croner is committed to providing responsible and secure AI-driven HR solutions through our software suite, BrightHR. Our software integrates Artificial Intelligence (AI) to enhance efficiency and personalisation whilst securing data to protect clients and their sensitive information.
Interested in learning more about BrightHR? Give one of our experts a call on 01455 858 132 for a free demonstration.
At Croner, we place our commitment to providing world-class HR, Employment Law, and Health & Safety solutions to our customers above all else. This is why our stance toward the use of AI in both our products and services is careful, deliberate, responsible, and balanced.
As with all new and exciting technologies, there are benefits as well as drawbacks. Our remit is to provide customers with the benefits, whilst also protecting their businesses from the risks.
In this article, we cover:
- Croner BrightHR
- HR AI built for business owners and their managers
- Croner's commitment to data privacy and the use of AI
- The future of AI at Croner
Croner BrightHR
One of the critical areas within our organisation where AI is being actively embedded is our award-winning BrightHR software solution. Here, we are integrating AI and machine learning to:
- Streamline HR workflows
- Empower clients to utilise our tools and services more efficiently
- Optimise HR processes to deliver personalised, contextually relevant information
- Provide an AI-driven user experience defined by intelligent and intuitive interactions
Overall, this functionality is designed to empower organisations to find exactly what they are looking for, as and when needed.
HR AI built for business owners and their managers
When deciding to integrate AI-driven functionality into BrightHR’s HR software, our experts were meticulous in assessing and mitigating the associated risks; our users can rest assured that BrightHR’s propriety AI technology has been strategically developed for safety and security first.
- Utilising only human-authored material: BrightHR’s AI uses trusted, verified materials to make decisions and synthesise data. It is a system rooted in facts, not guesses.
- Trained by experts: Our AI-backed chatbot is meticulously trained by industry-standard HR, Health & Safety, and payroll experts, ensuring answers to questions are accurate and fit-for-purpose.
- Safety and security first: Data and privacy protection protocols are built into the underlying framework of our software. BrightHR is fully compliant with GPDR and data protection laws, ensuring users never need to worry about data breach.
Croner's commitment to data privacy and the use of AI
Our business is built on our data. This is why data protection comes before all else. Croner ensures data collection and storage is managed safely, responsibly, and securely. Whilst our HR software incorporates AI and machine learning, we maintain a strict policy around AI use within our wider organisation.
Our consultants and experts will never process sensitive client information through third-party, unverified AI providers. We maintain strict, ISO 27001 and GDPR compliant security protocols to ensure all data is safely managed and secure.
The future of AI at Croner
Looking ahead, our data protection commitments will remain unwavering. We recognise the transformative potential of AI and will continue to closely monitor its evolution as a technology. Whilst our focus remains on harnessing the benefits AI offers, we are committed to shielding our clients from any associated risks above all else.